Changing Market Strategies provides sales and marketing consulting services to electronic trading financial market participants and technology providers, from pre-trade to post-trade processes, and to firms in all industries launching and transforming technology-enabled go-to-market strategies. Services include business development, marketing strategy, planning, and execution, marketing team leadership, messaging generation, sales enablement, regulatory oversight and strategy, and product development. Leveraging marketing services with built-in domain expertise, you can rapidly adapt to changing markets and introduce new technologies, while keeping the focus on your customers.
Aruna N Inalsingh has spent her career in marketing, half on the corporate side and half through her own agency. Her specialty is blending creative and practical marketing into pre- and post-sales strategies, including demand generation, enablement, onboarding, and renewals.
Aruna’s clients range from Global 1000 corporations to 1-person startups, including companies such as BT Radianz, FXAll, TradingScreen, and Currency Pi. Aruna was the US partner for London-based Streets Consulting, a marketing and PR firm, where she led the programs for organizations such as NovaSparks, TMX Atrium, Object Trading, FIX Trading Community, and Etrading Software.
Aruna N Inalsingh
Client Marketing Programs