Changing Market Strategies provides sales and marketing consulting services to electronic trading financial market participants and technology providers, from pre-trade to post-trade processes, and to firms in all industries launching and transforming technology-enabled go-to-market strategies. Services include business development, marketing strategy, planning, and execution, marketing team leadership, messaging generation, sales enablement, regulatory oversight and strategy, and product development. Leveraging marketing services with built-in domain expertise, you can rapidly adapt to changing markets and introduce new technologies, while keeping the focus on your customers.

Dan Hubscher

Founder, Managing Director at Changing Market Strategies LLC

Series 7, 31, 63.  Senior sales and marketing executive combining strategy, regulatory oversight, and product development experience to directly impact revenue. Deep subject-matter expertise in electronic trading across cash and derivatives markets, market structure, regulation, industry advocacy, and technology, with 6 patent applications. Thought leader, speaker, media spokesman. Leverage existing high level industry relationships across markets and participants, industry associations, media and analyst firms, and technology and service suppliers. Create and maintain direct relationships with customers and prospects, partners, sales teams, technical staff, senior management, and board. Manage budget, headcount, and contract resources as required.

Aruna N Inalsingh has spent her career in marketing, half on the corporate side and half through her own agency. Her specialty is blending creative and practical marketing into pre- and post-sales strategies, including demand generation, enablement, onboarding, and renewals.

Aruna’s clients range from Global 1000 corporations to 1-person startups, including companies such as BT Radianz, FXAll, TradingScreen, and Currency Pi. Aruna was the US partner for London-based Streets Consulting, a marketing and PR firm, where she led the programs for organizations such as NovaSparks, TMX Atrium, Object Trading, FIX Trading Community, and Etrading Software.

Aruna N Inalsingh

Client Marketing Programs